E-Commerce Still Up Despite Economy
I love it when I come across information the bucks the norm of what we are fed through our traditional news channel. I recently saw this article from Marketing Charts that showed ecommerce being up 6 % from 2007 to 2008.
Although 6% is good it is a great deal less than the double digit gains seen in years prior. Where there was a down trend was in comparing Q4 from the same 2 years. In that case ecommerce was down 4%.
It is important to put things in perspect because these number deal with macro-economic conditions of the web. How this is usable for you as an individual business owner, or someone looking to get started, is that now is still a good time to get started on the web! Take a look at the specific commerce categories that are still experiencing double digit growth. . .
Many companies out there are cutting back on marketing or delaying expansion place because of their fears. Take advantage of that by moving in the space that they are unwilling to serve. That will leave many unsatisfied consumers out there who are looking for someone to give their money to in return for the merchandise they want. Will you be there for them?
Comments
Fred I completely agree!
Find a problem that is not being solved by someone, design a solution, and then get out there and build your new business!
Now is one of the best times to get into the spaces that are being left hanging while the larger companies are contracting.
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