SEM
SEO Fallacy #1: Broad Match Bull
I don’t know how many times I have heard people say “look, I am raking number one for this keyword that has 15 bajillion competing pages in Google!” Shananigans! There I called it! This is one of the most overused and worthless metrics you can possibly use when determined keyword competition. It truly means absolutely [...]
Have You Done SEO? Ever Felt This Way?
If you are as anal about checking your ranking almost constantly then you will relate to this cartoon. Thanks Aaron!
Searchers Getting Set In Their Ways
Being in the top 10 of SERPS just ain’t what it used to be according to a study from Think Eyetracking. I have definitely noticed significant leaps in traffic going from even the 5th position to the 3rd for a given keyword. With universal search creeping into more and more keyword categories along with the [...]
I Bet Your Site Doesn’t Sell This Well!
I came across an article from GrokDotCom.com discussing the top 10 converting retail sites as reported by Nielsen Online, here is the list: 1. Office Depot 26.90% 2. 1800flowers.com 20.90% 3. FTD.com 20.30% 4. J. Jill 19.4% 5. ProFlowers 19.30% 6. QVC 18.20% 7. LL Bean 15.9% 8. Children’s Place 15.2% 9. Blair.com 14.9% 10. [...]
Google is Finally Showing Search Volume!
If you are an Adwords advertiser, you may have gotten an email today saying that Google decided to show actual numbers for traffic estimates! This is a beautiful thing as it will allow me to better estimate how many clicks and impressions I can expect from a particular phrase in any given position of the [...]
MSN Live To Pay You To Search
In a move the reeks of desperation, Microsoft has decided to start paying people to click on ads and subsequently make a purchase. Year over year, MSN Live continues to lose market share to the Googleplex so it is looking for anything to start getting people to get familiar and actually use Live.com. They have [...]
Google’s Tweaking Universal Search And Dumping SEM
If you have done some searches recently you may have noticed that Google is playing around with video placement in the search results. This allows for more videos to be displayed in its regular search results. If you are a marketer, if you haven’t started capitalizing on using video in your business, you are missing [...]