I Bet Your Site Doesn’t Sell This Well!
I came across an article from GrokDotCom.com discussing the top 10 converting retail sites as reported by Nielsen Online, here is the list:
1. Office Depot 26.90%
2. 1800flowers.com 20.90%
3. FTD.com 20.30%
4. J. Jill 19.4%
5. ProFlowers 19.30%
6. QVC 18.20%
7. LL Bean 15.9%
8. Children’s Place 15.2%
9. Blair.com 14.9%
10. Zales 14.6%
*Source: Nielsen Online / Marketing Charts
How does your site compare? I know that none of mine are even close to being on this list. One of the things that I have been lazy at is performing test to maximize conversions. It is the missing secret that very few marketers talk about.
What types of test have you run? Especially if you are an ecommerce store? What software are you using? I am curious to see what people are doing in this arena and how you manage the process.
Two of my favorite sites to get data on the types of tests you should be running and the reasoning behind them are:
)If you haven’t done and testing to this point, Google offers a couple of free tools that will get you started down the path of conversion optimization. They are:
Check out these videos on how to use Google’s stuff:
Running A/B Tests
Running Multivariate Tests:
Tags: conversion testing, google website optimizer, marketing experiments, grokdotcom.com, conversion rate
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