Searchers Getting Set In Their Ways
Being in the top 10 of SERPS just ain’t what it used to be according to a study from Think Eyetracking. I have definitely noticed significant leaps in traffic going from even the 5th position to the 3rd for a given keyword.
With universal search creeping into more and more keyword categories along with the amount of sites that show above fold in local search, now more than ever you need to think of how to diversify the traffic into your site.
Whether that means buying traffic (think outside the Adwords Box) or leveraging social media, a balanced approach will make for a healthier balance sheet.
What are some of the traffic sources you use outside the search engines?
Tags: serps, search engine rankings, think eyetracking, traffic generation
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