SEO Fallacy #1: Broad Match Bull
I don’t know how many times I have heard people say “look, I am raking number one for this keyword that has 15 bajillion competing pages in Google!” Shananigans! There I called it! This is one of the most overused and worthless metrics you can possibly use when determined keyword competition. It truly means absolutely [...]
Google is Finally Showing Search Volume!
If you are an Adwords advertiser, you may have gotten an email today saying that Google decided to show actual numbers for traffic estimates! This is a beautiful thing as it will allow me to better estimate how many clicks and impressions I can expect from a particular phrase in any given position of the [...]